Panipuri Competition — Official Rules
Quick answers
The most common questions about the Cup. The numbered clauses below are the full official rules.
What is the Panipuri Competition?
It is a panipuri eating contest run by Suleman Usman Mithaiwala Restaurant LLC, Dubai, UAE. You pay AED 10 for an attempt, eat panipuris under the watch of our branch staff, and your count goes on the branch scoreboard. Whoever records the highest verified single-attempt count in a calendar month wins AED 1,000 in cash.
How much does it cost, and how many panipuris do I get?
AED 10 per attempt, paid in cash or by card at the counter. That one fee covers unlimited panipuri for that attempt - you eat as many as you can. Yes, you can try again: each participant may attempt multiple times across different days within the same month.
Is there a time limit on my attempt?
No. There is no timer. You can take as long as you like at the counter and eat as much as you can - the only thing that counts is how many panipuris you finish, verified by our staff.
What time does it run, and on which days?
Every day. The contest window opens at 4:00 PM and runs until the day's panipuris are sold out, which is usually around 10:00 PM. Come early to be sure of a plate.
Which branch can I take part at?
Our Bur Dubai flagship at Meena Bazaar, Al Fahidi. A Business Bay branch is opening soon.
Do I need to book in advance?
No. Just walk in to our Bur Dubai branch after 4:00 PM and pay at the counter. There is no online ticket and no sign-up.
Who can take part?
It is open to walk-in customers aged 18 and over, of any nationality. You will need a valid government photo ID for verification and to collect a prize. Employees of the Organiser and their immediate family are not eligible. Pregnant individuals and people with health conditions are advised not to participate.
Is it safe, and what if I cannot finish?
Taking part is completely voluntary and at your own risk. Please eat at your own comfortable pace and stop whenever you want to. The Organiser is not liable for any health consequences arising from voluntary participation, and pregnant individuals and people with health conditions are advised not to take part.
Do I have to post my attempt on Instagram?
Yes, if you want it to count toward the monthly prize. You must record your own attempt clearly showing the number of panipuris you eat, upload it to your public Instagram account, tag @sulemanusmanmithaiwala, and add us as a Collaborator on the post. Submissions without proper tagging do not count toward the monthly prize.
How is my count verified?
Your panipuris must be eaten under the supervision of branch staff for the count to be official. Our house staff verify and log every attempt on a manual scoreboard at the branch. If the video record and the staff count ever disagree, the staff count is final.
What is the prize, and when is the winner announced?
AED 1,000 in cash every month, awarded to the participant with the highest verified single-attempt count for that calendar month. There is one monthly prize. The winner is announced on our Instagram on the 1st to 3rd of the following month.
How do I collect the prize if I win?
You can collect it in person at the Bur Dubai branch on production of your original photo ID, or we can transfer it to a UAE bank account on your written request. The prize cannot be exchanged for goods or transferred to a third party.
What happens if two people finish on the same count?
If two or more participants have the same highest verified count, we hold a live tie-break at the Bur Dubai branch within 7 days of month-end. Travel and incidental costs to attend the tie-break are the participants' own responsibility.
What could get me disqualified?
Tampering with the count, regurgitation or any unsafe eating practice; disruptive or disrespectful behaviour toward staff or other participants; fake, edited or AI-generated video submissions; and failure to provide valid ID at any stage.
Still not sure? Ask us on WhatsApp.
1. Organiser
The Panipuri Competition (the “Contest”) is organised by Suleman Usman Mithaiwala Restaurant LLC, Dubai, UAE (“Organiser”).
2. Eligibility
- Open to walk-in customers aged 18 and over of any nationality
- Valid government photo ID required for verification and prize collection
- Employees of the Organiser and their immediate family are not eligible
- Pregnant individuals and persons with health conditions are advised not to participate
3. Entry
- Entry fee: AED 10 per attempt, paid in cash or card at the counter
- Each participant may attempt multiple times across different days within the same month
- Daily contest window: from 4:00 PM until the day’s panipuris are sold out (usually around 10:00 PM) — come early to be sure. Available at our Bur Dubai branch (Meena Bazaar, Al Fahidi)
- Panipuris must be eaten under supervision of branch staff for the count to be official
4. Recording and Instagram submission
- Participants must record their own attempt clearly showing the count of panipuris consumed
- Recording must be uploaded to the participant’s public Instagram account
- Posts must tag @sulemanusmanmithaiwala and add the Organiser as a Collaborator
- Submissions without proper tagging do not count toward the monthly prize
5. Verification
House staff verify and log every attempt on a manual scoreboard at the branch. In case of any dispute between video record and staff count, the staff count is final.
6. Prize
- Monthly cash prize: AED 1,000
- Awarded to the participant with the highest verified single-attempt count for that calendar month
- Winner is announced on the Organiser’s Instagram on the 1st–3rd of the following month
- Prize is collected in person at the Bur Dubai branch on production of original photo ID; or transferred to a UAE bank account on the winner’s written request
- Prize cannot be exchanged for goods or transferred to a third party
7. Tie-break
If two or more participants have the same highest verified count, a live tie-break is held at the Bur Dubai branch within 7 days of month-end. Travel and incidentals to attend the tie-break are the participants’ own responsibility.
8. Disqualification
The Organiser may disqualify any participant for, without limitation:
- Tampering with the count, regurgitation, or any unsafe eating practice
- Disruptive or disrespectful behaviour toward staff or other participants
- Fake, edited or AI-generated video submissions
- Failure to provide valid ID at any stage
9. Media rights
By participating, you grant the Organiser a worldwide, royalty-free, perpetual licence to reshare your contest video and images on our social media, advertising, and websites — with credit to your Instagram handle.
10. Liability and safety
Participation is voluntary and at your own risk. The Organiser is not liable for any health consequences arising from voluntary participation. Participants are encouraged to eat at their own comfortable pace and to stop at any time.
11. Changes to the contest
The Organiser may amend or cancel the contest at any time with reasonable notice on the homepage and on Instagram, including in the event of force majeure, regulatory change, or operational reasons.
12. Governing law
These rules are governed by the laws of the United Arab Emirates and the courts of Dubai.
13. Contact
Questions about the contest: WhatsApp +971 55 713 3786 or email [email protected].