Founder · 1926
Late Suleman Usman Mithaiwala
He began the family sweet-making tradition in 1926, laying the foundation for the name carried by the generations that followed.
Who carries the Suleman Usman Mithaiwala legacy?
The family tradition began in Bombay in 1926. It passed from founder Suleman Usman Mithaiwala to his son Abdul Gafoor, and is now carried forward by Zubair Gafoor Mithaiwala through the family businesses and international expansion.
The three generations
Second generation
Late Abdul Gafoor Suleman Usman Mithaiwala
The founder’s son carried the family’s recipes, standards and responsibility into the second generation.
Third generation
Zubair Gafoor Mithaiwala
He handles the family businesses and their international expansion, carrying the legacy forward for a new generation of customers.
Watch our story
A century in 24 seconds
From the founder’s welcome to the family’s work in Dubai, this short heritage film brings the three-generation story together through Special Butter Aflatoon.
Heritage note: The portraits above are respectful artistic recreations based on authentic family reference photographs. Certain shop scenes and moving sequences in the film are also AI-generated visualisations created to illustrate the family story; they are not original historical footage.
The legacy continues in Dubai
Visit the Bur Dubai flagship or discover the Aflatoon varieties at the heart of the family name.